Advertise
The Ferndale Enterprise has been the Eel River Valley’s newspaper for more than 146 years.
The Ferndale Enterprise is a publication of North Coast Journal Inc., 310 F Street, Eureka CA 95501
CONTACT (707) 442-1400
FAX (707) 442-1401
PUBLISHER
Melissa Sanderson: (707) 498-8370 melissa@northcoastjournal.com
LEGAL ADVERTISING, CLASSIFIEDS & OBITUARIES
Mark Boyd ext 314
mark@northcoastjournal.com
Display Advertising
Commission & Cash Discount
15% to agencies
5% prepay discount on multi-week contracts
Special Classifications
Guaranteed position | additional 20%
Political | General rates apply
Legal Advertising
The Ferndale Enterprise’s most popular legal ads
Fictitious Business Name Statement
$65 — One name, four runs
General Legal Announcements
$10 per column inch, per run
Classified Advertising
Employment
$10 per column inch
Obituaries
$10 per column inch
Announcements
$25 — Weddings, anniversaries, reunions, milestone birthdays
Reasons to advertise with The Ferndale Enterprise
MARKET PENETRATION A total of 1,200 Ferndale Enterprises reach homes in Humboldt County and other areas each week, read by an estimated 3,500 readers according to our reader’s survey. With 630 households in Ferndale, that’s an extremely high penetration ratio for the Victorian Village. If you want to reach Ferndalers, The Ferndale Enterprise is the best way.
PAID CIRCULATION Our newspaper is something people pay to read. They want the information to come to them. It is an invited, valued guest in the homes of our readers.
NATIONAL PRESENCE We send hundreds of papers each week to readers across the U.S. Those readers have a great interest in Ferndale and will remember your business when they visit.
COMPETITIVE RATES Our advertising rates are extremely competitive and much lower compared to other weekly newspapers.
AD DESIGN/COLOR IS ALWAYS FREE| No “makeup” fees or the like. Our professional composition is included in the ad price.
PROVEN SUCCESS In any given week, we have dozens of businesses advertising in our newspaper, including the most prosperous.
LOCAL MEDIAN INCOME Ferndale has one of the highest per capita incomes in the county. That means buying power and the way to reach those customers is through The Ferndale Enterprise.
WE WON’T LOSE YOU IN THE SHUFFLE Our paper may be small, but you can bet we are read cover to cover. That means your ad, as is the case in bigger papers, won’t be lost in the shuffle. Even the smallest of ads are read because people are interested in the news, businesses, and services that directly affect them in our community.
WE’RE FUN! Finally, advertising in The Ferndale Enterprise means joining in the fun. While we take our news business extremely seriously, we also like to lighten things up a bit.
Deadlines
The deadline for placing an ad in The Ferndale Enterprise is 5:00 PM on the Friday before the publication of the issue in which the ad is to appear. The Ferndale Enterprise is published every Thursday.
Advertising space reservation or cancellation – FRIDAY 5 p.m.
Ads needing design and production – FRIDAY 5 p.m.
Camera-ready ads, return of corrected proofs – MONDAY noon.
Submit digital artwork and files to ncjads@northcoastjournal.com or via Dropbox, Google Drive, WeTransfer, or on disc or drive.
Mechanicals
Printing process: Offset
6 columns, 10.25”x 21.5” (1 col = 1.6”, 2 col = 3.33”, 3 col = 5.06”, 4 col = 6.79”, 5 col = 8.52”, 6 col = 10.25”)
Depth 21 inches
Electronic Files - Send transmissions as .eps, .pdf or .jpg
Circulation
Established 1878
Per copy price | $1.00
Thursday (paid) | 1,200
Readership | 3,500